We are a unique collective of Media strategists and tacticians who are adept at identifying and capitalizing upon data analysis, disciplined best practices, and identifying actionable nuances to create strategy and employ the proper media tactics efficiently.
As practitioners, we consider ourselves to be a "hands on" team that is extremely competitive with a strong drive to provide excellence to clients, while always maintaining transparency and clarity. Relationship building is especially important to us as a team, and we believe that without strong relations built upon clear, concise, and timely communication, positive business outcomes become challenging.

Strategic Media Planning | Buying | Analysis

  • +45% Reach of A18+

    Weekly Internet Usage via PC or Mobile Device

  • 18:28 hrs.

    Weekly Internet usage via PC or Mobile Device

  • 85% Reach of A18+

    Weekly Smart Phone App usage.

  • 20:01 hrs.

    Weekly Smart Phone App usage

  • 80% Reach

    Weekly Television viewing Live + Time Shifted

  • 30:46 hrs.

    Weekly Television viewing Live + Time shifted

  • 12:35 hrs.

    Weekly Connected Television viewing

  • 88% Reach of A18+.

    Weekly Radio listening

  • 12:11 hrs.

    Weekly Radio listening
Source: March 2021 Nielsen Total Audience Report (A18+ Surveyed 3Q 2020)

Our Wheelhouse

Let's Talk
01.
Media Strategy
We gain insights and use our experience and expertise in all major consumer sectors including CPG, Pharma, Retail, Grocery, Travel, and Luxury to craft meaningful and measurable strategies.
02.
Media Planning
We practice the craft of Media Planning with an unbiased and scientific approach seeking the most effective solutions to meet our clients’ objectives while maintaining strategic alignment.
03.
Media Buying
Our approach is to think of every dollar spent as an investment on behalf of our client(s). We seek to maximize the Return-On-Investment (ROI) for each client across each platform. We are strategically focused and opportunistic in our method.
04.
Accountability & Transparency
We hold ourselves accountable to 1) Practice best-in-class methods. 2) Provide excellent marketplace pricing. 3) Always be accessible. Transparency is our code...as our pricing is our clients pricing.
Let's Talk

Briefly About Us

Our corporate strategy is to ally ourselves with like-minded companies seeking to partner with Media professionals who offer a clear channel of communication, innovative strategy, practical expertise, and measurable positive business outcomes.
We are seasoned Media professionals who in aggregate, have complementary career experiences that intersect and bridge major advertising agencies, Fortune 100 advertisers, and mid-cap companies. Collectively, our well-rounded abilities bring gravitas to each assignment. We have expertise in the following sectors; Consumer Products/Services, Travel & Entertainment, Healthcare and Retail oriented businesses. Below are some of the brands we have helped build.

Why Choose Us?

We bring big company experience and capabilities packaged in a modest practice. We subscribe to the proper software and research that are key components of a Media Pro's toolbox. As a collective of senior media professionals, Allied Media's practical knowledge is invested in each client's business to provide effective strategic guidance and flawless execution that meets our clients’ objectives.
We do not believe that a client can be too small for us, as we will help them grow. We are adept at collaborating with larger clients and partnering with other like-minded media services.
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Focused on Strategic Solutions

We strive for integrated media solutions based upon knowledge, data, successful precedent, and skill. Providing clear, concise, and objectively based media strategy, plans, and buys is our lane. Confidence is our currency, and we believe that is painstakingly earned ...but easily eroded.
  • National - Regional - Local expertise
  • New Product launch experience in multiple sectors
  • In-market media testing expertise
  • Data-centric integrated craft
  • Marketplace immersive pricing
  • We seek efficient/effective solutions
  • We construct Post Buy Analytics
  • We use state of the art research and analysis

  • Media Strategy

    Should be perfectly aligned with Marketing Strategy to meet quantifiable Marketing Objectives. Being nimble and organic is Important as objectives/priorities may evolve.

  • Media Planning

    Should capture the essence and align with Marketing and Media Strategy. Planning provides the proper guardrails and discipline.

  • Media Buying

    Should be conducted with finesse, tough negotiation, intellectual curiosity, attention-to-detail, and flexibility.

  • Digital Display

    Should be constructed in a nimble fashion that can be optimized and quickly changed to enhance its performance while boosting ROI.

  • SEM | SEO

    Search Engine Marketing (SEM) is the modern version of the Yellow Pages. SEM provides the consumer - and often the advertiser - with instant gratification or justification of their actions. Search Engine Optimization (SEO) enables marketers to improve the quality and quantity of website traffic, thus improving perceived value to a destination. SEO when strategically crafted, is a valuable natural selling tool.

  • Social Media

    We see social media as a powerful tool that places a finger on the pulse of the consumer while also being a means for marketers to have an honest, timely end-user engagement within the context of a digital environment. Listening is the key. and honesty is the rule.

  • Post Buy Analytics

    A necessary practice for every Media Plan. Understanding the return-on-investment (ROI) is paramount. Without the knowledge of Media performance and its value ... the reason to advertise and its actual value is often lost or misinterpreted.
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Our Team

Patrick Stasolla

Managing Partner
Entrepreneurial Marketing and Media leader with +35 years of expertise crafting strategically integrated Media Plans for consumer brands. Patrick has a rich career experience that spans both the ad agency and client-side worlds. His agency career features tenure at Wells, Rich, Greene, Grey Advertising, The Martin Agency, JL Media, and Universal Media. Pat also spent 11 years as an executive with Wyeth in the Consumer Healthcare Division and with International/American Home Foods (formerly a division of Wyeth). Additionally, Patrick is the former owner of German Valley Foods, a bespoke food manufacturer with a single retail outlet. Lastly, Pat is a former partner in Robertson, Stasolla & Partners, a Media/Marketing consultancy. Patrick has a BA in History from the University of Richmond and a graduate certificate in Digital Strategy from the Yale School of Management.
 pstasolla@allied-media.us

Cindy Seebeck

Managing Partner
Cindy brings 30+ years to the negotiation table with in-depth knowledge of broadcast (TV & Radio) and the ever-changing digital media landscape. Cindy's vast career experience includes senior-level Media Director posts at some of Madison Avenue's top shops such as McCaffrey McCall, Scali McCabe Sloves, Deutsch, Young & Rubicam, Underscore Marketing and Nail Advertising. Cindy is also an entrepreneur who owned the bespoke media practice Media Specialists LLC. Cindy has a BS in Business Economics from the State University of New York at Oneonta. cseebeck@allied-media.us

Partners

Some tools of the trade.

Get in Touch.

Please feel free to contact us with any inquiries. We are glad to serve and be of assistance.
Offices
New York | New Bern, NC
Phone
201-400-6786 917-748-6345
Our approach is always pragmatic, but sometimes out-of-the-box with a holistic view of a brand to relieve pain points and uncover blind spots within well-intended marketing efforts.
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